Our interactive experiences introduce a new eCommerce metric we call a Product Strength Index (PSI). PSI provides a predictive metric for measuring your products’ sentiment and the overall quality of your catalog.
We calculate this Index based on how often shoppers see a product (Impressions) and how your shoppers interact with that product based on the volume of likes, dislikes, PDP views, and conversions.
Highlight merchandising opportunities to boost promotions on most viewed and liked products or place less emphasis or investigate potential merchandising optimizations for products with a significant amount of dislikes.
Optimize Marketing Mix
This real-time product sentiment data will support your marketing teams to set up more personalized & profitable marketing campaigns.
“Winning retailers will proactively shape products and experiences for and with consumers by bringing them directly into key merchandising decisions.”
McKinsey & Company
Our customers love it.
“Without a doubt, the easiest implementation we have ever done.”
VP eCommerce, Home Goods
“The ability for the tools to get smarter based on what individual customers are actually doing is invaluable.”
VP Bags & Accessories, Luxury
“We love Skafos.ai! Their technology increased our conversion by 27% after the first week of launch.”