Insights and Product Optimization

Our interactive experiences introduce a new eCommerce metric we call a Product Strength Index (PSI). PSI provides a predictive metric for measuring your products’ sentiment and the overall quality of your catalog.

We calculate this Index based on how often shoppers see a product (Impressions) and how your shoppers interact with that product based on the volume of likes, dislikes, PDP views, and conversions.

Highlight merchandising opportunities to boost promotions on most viewed and liked products or place less emphasis or investigate potential merchandising optimizations for products with a significant amount of dislikes.

This real-time product sentiment data will support your marketing teams to set up more personalized & profitable marketing campaigns.