“Get your unique recommendation”
- Company Website: Bevilles.com.au
- Industry: Jewelry
- Skafos.ai Interactive Product Finder: Bevilles Jewelry Product Finder
Bevilles Marketing Slogan: For 86 years we have been bringing you a fabulous range of jewellery and watches to make every customer feel fabulous.
146% increase in eCommerce conversion with relevant product discovery
Bevilles’ large product catalog and unique industry terminology made it difficult for their shoppers to easily browse and find jewelry products. They needed an intuitive and interactive interface to expose the long tail of their catalog to delight shoppers with the right product.
Bevilles utilized the Skafos Product Recommendations app from the Shopify app store to build and integrate a Product Finder widget on their Homepage. The heading for this section of their page was labelled to gather customer attention with “Get your unique recommendation.” Google tag manager was configured to pass all events from Skafos to Google Analytics for performance measurement.
The results were immediate. The Bevilles “Get your unique recommendation” widget powered by Skafos resulted in a 146% increase in eCommerce conversion over an average page view. Skafos provided new insights to Bevilles merchandising & marketing teams using the Product Strength Index (PSI) metrics based on customer interactions.
- Immediate results
- 146% increase in eCommerce conversion over average site view
- Product Sentiment Index and Insights
- Expanded to “see similar” implementation on Product Listing Pages