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Cultivating Customer Relationships In eCommerce
By
Ashley Gross
April 26, 2022

Cultivating and building long-runningconsumer relationships in eCommerce can be tough. Online clients can be fitful.They can purchase your service/product today and, in the future, make similarpurchases from your rival who sells the same items at lower prices.

Instead of concentrating on thetraditional techniques to drive discovery clients to conversion customers, youneed to note those methods are not linear anymore. Customers repeatedly shiftbetween online stores, businesses, and even the apps they focus on wheneverpurchasing.

Any eCommerce business that doesn'trecognize is leaving probable audiences and cash on the table. The present-dayclients need next-generation consumer shopping experiences. eCommerce companiesthat concentrate on delivering shopping experiences enjoy notably higherconversion rates.

But how can you cultivate relationshipsin the eCommerce space? Worry no more! Check the answer below:

Engage With YourCustomers On Social Media

All businesses need to have accounts onvarious social media channels, such as LinkedIn, Instagram, Facebook, etc.These platforms fall under the notable online marketing software companies canapply when advertising the business, publicizing item offerings, connectingwith clients, and sharing news regarding the industry.

You can build up an account on socialmedia channels and update it with your product content. Probable consumers willshare their comments/reviews/feedback, and you can start conversations or replyto their questions.

Develop Loyalty Programs

eCommerce loyalty programs refer toreward initiatives that significantly impact referrals, long-period customervalue, purchase frequency, and retention. Build up a loyalty initiative thatprovides clients with incentives to purchase more items regularly or spend morecash on their regular purchases.

Note that loyalty programs take severalformats, but they mainly feature a technique that increases buying powerbecause of the accumulated points.

Establish Trust

Start by focusing on personal informationprotection. Never use customer data without their permission and minimize usingthat information.  Client privacy isindispensable in the eCommerce space. Therefore, focus only on collectingneeded information to fulfill the transactions.

Also, ensure complete PCI compliance andrenew your SSL certificates. Encourage your clients to follow the password-lessoption whenever logging into their accounts. Moreover, minimize the fraudulenttransaction risk by verifying the address information and card details.

Offer Great CustomerService

Offering exceptional customer serviceentails meeting the client's expectations/needs timely, efficiently, andpleasantly. Focus on providing quick responses, empathizing with customers, andproviding customers with self-service options to solve their issues quickly.

Take an extra step and cheer up yourshoppers. Trader Joe's is an excellent case of a company that implements thisstrategy. The company's employees started (some time back) singing and dancingto stop a kid's tantrum.

Also, come up with a top-notch greetingstyle. Francesca is an excellent example of a company that has implemented thisstrategy. This company has crafted its greetings to ensure its clients feelspecial.

Final Thoughts

Nowadays, consumers need more fromeCommerce companies to cultivate client relationships. Each customer wants atop-notch experience. Most of them enjoy being awarded for their consistentloyalty. Moreover, these customers enjoy it when the companies engage with themon social media platforms and pay attention to their requirements and desires.

Hesitate no more! Implement the abovestrategies and start cultivating long-running consumer relationships in theeCommerce space.