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Capitalizing On Mother's Day In Retail
By
Ashley Gross
May 5, 2022

Have you started planning for Mother's Day? You should have already set your Mother's Day marketing objectives and action plans if you run a business. Above all, with the US solely recording more than 85 billion mothers and each adult spending around 200 USD on Mother's Day, no owner can wish to disregard this chance of generating profits.

Mother's Day plans were mainly the responsibility of card shops and flower stores in the past. The social outings brought up the back end for best-loved gifts—and, therefore, more startups. However, with the COVID-19 restriction onset, gifts like electronics, books, and housewares increased in popularity in 2020.

Mother's Day Expenditure

For the second straight year, the most celebrated Mother's Day expenditure is anticipated to record another high record this year. This year's Mother's Day expenditure  has been estimated to reach approximately $32 billion—an increase of around $4 billion from last year's spending. Roughly 84 percent of the US adults are looking forward to celebrating this year.

Customers plan to spend 25 USD more on this year's Mother's Day, boosting the average individual's spending on this big day to approximately $246. Also, research shows a third of the customers plan to purchase online during this day. Moreover, thirty percent plan to buy items at departmental shops. 23% & 27% plan to purchase at local startups and specialty stores (respectively).

Support Women-Owned Businesses On Mother's Day

It remains the fact that Mother's Day is a special moment to back diligent women globally—and one excellent way to make this possible is to purchase gifts from women-owned businesses.

For instance, there's Spanx, a female-owned shape wear business that CEO/founder Sara Blakely introduced in1998. Also, there is Alice+Olivia, a top-notch store that deals with top-quality apparel. Other women-owned businesses to support are BaubleBar,Tory Burch, Minted, 23andMe, Caribbrew, Reese Witherspoon, Ruby Love, etc.

 

 

 

Top Popular Gifts

Fabletics Leggings

Any woman can love this great activewear. Besides coming in several fun colors and exciting styles, any woman can use these leggings for comfy activewear for all exercises they plan on doing or to lounge around their homes.

Flowers from Teleflora

A Teleflora's Beauty Bouquet is another gift you can use on your loved one or mom this coming Mother's Day. The popular Teleflora bouquets for Mother's Day include tulips, lilies & roses.

Jewelry from Bevilles Jewellers

Bevilles also offers exceptional Mother's Day gifts. It lets you spoil your loved one or mom with elegant/sparkling Gold Jewelry pieces.

Final Thoughts

While looking for a top-notch gift forMother's Day, keep in mind that each mom is unique, and therefore, their Mother’s Day gifts should be personal to them. That personalized gift is the one your mom or loved one will cherish for a lifetime. Therefore, consider purchasing your gifts from companies that offer personalized experiences like Stuhrling, Bevilles Jewelers, and Michael Hill.